SPEC WORK
BRANDS: LUSH / REAPER MINIATURES
Featuring a gallery of mock-up projects that offer new design perspectives for established brands. Includes website and app redesigns, along with various creative concepts in speculative design.
In this project, I wanted to reimagine the digital presence of the beloved brand LUSH. Focused on enhancing user interaction and product visibility, the original homepage, adorned with vertically sequenced splash images, underwent a transformative shift. The redesign introduces a dynamic rolling carousel, strategically compartmentalizing the vibrant visuals to bring LUSH's extensive product range into the spotlight. In addition I gave their secondary services, Subscriptions and Spa Treatments, a bit of a facelift.
Simultaneously, the LUSH app received a thoughtful reimagining. Recognizing the need to streamline user engagement, I condensed the scrolling experience, ensuring a more seamless user experience. The goal was clear: prioritize product visibility and create a digital space that captures the essence of LUSH – handmade cosmetics that deserve a spotlight.
Reaper Miniatures underwent a modern transformation with a refreshed logo and updated website design. The new logo features a graphic, vectorized design and modernized font, setting the stage for a contemporary brand identity. The homepage showcases full bleed imagery and highlights model sculptors and artists, adding a personal touch to each miniature. An organized announcements section and official news area keep visitors informed, while the miniature collection page benefits from cleaned-up product layouts and an improved figure finder category section. Both desktop and mobile versions ensure accessibility and a seamless user experience.
