BLOOD BAR
Deliverables: Brand Guide / Website / App / Merch / Social Media Content
Blood Bar, a pioneering initiative born from the fusion of innovation and inspired creativity, addresses the critical challenge of whole blood shortages. Our mission is to reimagine the blood donation experience, simplifying the process by seamlessly guiding donors from screening to AI instrument-controlled blood draws. By infusing edgey elements, Blood Bar not only transforms blood donation into a thrilling adventure but also cultivates a sustainable blood supply, rewarding donors for their life-saving contributions.
WE WANT YOUR BLOOD
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WE WANT YOUR BLOOD //
Problem: America continues to experience a national blood shortage. As it stands, blood and platelets cannot be manufactured; they can only come from volunteer donors.
Concept: Blood Bar is a blood donation service that leverages unique aesthetics, AI controlled blood draws, and donor incentivizing to build a community that encourages donorship. Gone are the days of cumbersome processes and detached engagement. We infuse innovation with a touch of creativity, presenting an opportunity for donors to embrace the act of giving blood as an adventure rather than a routine.
Solution: Blood Bar streamlines the donation process, making it more accessible and engaging for donors. The incorporation of AI-controlled blood draws ensures precision and efficiency, while our commitment to rewarding donors seeks to establish a sustainable, ongoing blood supply. With Blood Bar, we not only address the immediate need for donors but also lay the groundwork for a cultural shift in how society views and engages with blood donation.
